Tuesday, November 30, 2010

Design Inspiration

Everyday i work really hard at taking note of anything that inspires me as far as design, because it is the only way i can actually figure what exactly moves me, because in that i can find the answer on how i can move others with my work.

While strolling at the Promenade downtown Santa Monica in California I saw an amazing piece of art created to promote the new Range Rover Evoque. I was struck by how they chose to place this wire type frame of the cars design, as opposed the usual car promotion when they simply place the finished car for you to see. Instead, they placed a life-size wire frame mould of the actual design and with amazing lighting i couldn't help but drop my jaw. The wire frame was so perfect in showing the sleek curves the crossover has and it made me say to myself "I definitely gotta google this car to see what it looks like".

So here i am, i video taped it, then googled it and i loved it, what an elite piece of art! I think the design is flawless, the curves seductive and it screams passion yet looks so aggressive. Anyways check out the vid and see for yourself, maybe you can be inspired yourself or at least appreciate how they introduced this car with creativity and mystique.

Love! Peace & BBB!

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